Productize and Scale your Agency with Facebook Ads SOPs

Streamline client onboarding processes, offer new productized services, delegate tasks, and train new employees.
The Facebook Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to execute winning campaigns from start to finish.

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Facebook Ads Agency Toolkit

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Here's what's inside the Facebook Ads Agency Toolkit

Over 300 pages of detailed, step-by-step walkthroughs and templates to flawlessly execute Facebook Ads campaigns for your clients.
Last Updated: Dec 2022
6 Client Onboarding SOPs
Skillfully onboard your client and impress them while you're at it.
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly.
SOP 097: Verifying ownership of your domain in Facebook Business Manager
SOP 144: Set up a Google Dynamic Search Ad Campaign
Step-by-step guide to set up dynamic ad campaign that can help you find customers without relying on keywords.
SOP 120: Perform a Facebook Ads Account Management Client Brief
Provide a high level overview of the client’s business and to provide a marketing guideline for the campaign strategy.
SOP 112: Onboard a Facebook Ads Management Client
Make sure clients' needs and concerns are addressed so you can run ad campaigns as soon as possible.
SOP 010: Create a Facebook Ads Account using Business Manager
SOP 062: Granting Access to Facebook Business Manager
8 Strategy Creation SOPs
Create a winning plan for your Facebook ad campaigns with these high-level SOPs.
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
SOP 123: Create a Facebook Ads strategy proposal deck
SOP 122: Create a Facebook Ads Creative Brief
Provide a high level overview and guidelines for your designers so they will be able to produce high quality creatives that fulfill the requirements of the ad campaign.
SOP 124: Audit a Facebook Ads Account
Perform an audit on your team or client’s ad account to reveal the low-hanging fruits, and pave the way to a new media buying strategy.
SOP 084: How to Map Your Sales Funnel
Map your sales funnel in no time for free with Blackfriday-Clickminded's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients.
SOP 043: Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
SOP 121: Facebook Ad Campaign Master Checklist
Handoff/outsource a checklist to any of your staffs and they’ll be able to execute a Facebook ad campaign from start to finish.
SOP 075: How to plan your Facebook Ads Campaigns
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals.
9 Analytics & Tracking SOPs
Use these SOPs to quickly set up tracking and automate reporting.

SOP 098: Configuring your Facebook Ads conversion events
Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.
SOP 125: Create an Automated Facebook Ads Report
Create an automated report for your campaigns that you can share with your clients or team.
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.
SOP 075: How to plan your Facebook Ads Campaigns
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals.
SOP 123: Create a Facebook Ads strategy proposal deck
Provide a high level overview and guidelines for your designers so they will be able to produce high quality creatives that fulfill the requirements of the ad campaign.
SOP 122: Create a Facebook Ads Creative Brief
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals.
SOP 124: Audit a Facebook Ads Account
Map your sales funnel in no time for free with Blackfriday-Clickminded's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients.
SOP 084: How to Map Your Sales Funnel
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
SOP 043: Performing a social media audit
7 Ad Execution & Operations SOPs

Use these SOPs to execute ad campaign tactics flawlessly with 99% accuracy.
SOP 061: How to launch a lead generation campaign with Facebook Lead ads
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
SOP 007: Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account.
SOP 073: How to apply a naming convention to your Facebook Ads Account
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool.
SOP 074: How to select your Facebook Ads Targeting
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice.
SOP 031: How to create a lookalike audience
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.
SOP 070: How to select your Facebook Ads Campaign Objective
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward.
SOP 069: How to structure your Facebook Ad Account
10 Tools & Templates
Save time running your ad campaigns with these done-for-you templates.

Template 014: Social Media Audit Worksheet
Use this worksheet to quickly identify growth opportunities across your social media channels.
Template 034: Client Onboarding Questionnaire
Use this questionnaire to gather crucial information about your client before you kickstart the project.
Template 038: Ads Campaign Strategy Proposal for Client
Template 037: Client Kickoff Call Template
Develop a strategic marketing plan for your client and with a strong delivery to get their buy in.
Strategize and plan for a successful kickoff call with your client and all stakeholders to align expectations.
Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.
Template 028: Funnel Designer Tool
Template 021: A/B Test Documentation Spreadsheet
Template 036: Facebook Ads Budget Calculator
Template 027: Naming Convention Generator & Cheatsheet
Add a paragraph text here. Click to the textbox to customize content, font style, color of your paragraph.
Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you've been running on your business.
Template 023: Facebook Ads Campaign Planner
Template 024: Facebook Ad Account Structure
Plan how your Facebook Ads campaign will look like, afterward send it to someone to implement it in Ads Manager for you (or do it yourself.)
Massively transform the way you do Facebook Ads, by generating smart names for your ads and open up the door to a whole new world of strategies and reports.
Edit this visual template to perfectly design a complete blueprint of how your Facebook Ad Account will look like.
  • Facebook Ads Processess: 3
  • Digital Marketing Templates: 3
  • Download and Edit SOPs: YES
  • Free Updates for Life: NO
  • Access User Dashboard: NO
Mini-SOP TOOLKIT

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  • Facebook Ads Processess: 30+
  • Digital Marketing Templates: 10+
  • Download and Edit SOPs: YES
  • Free Updates for Life: YES
  • Access User Dashboard: YES
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Stop trading time for money and massively scale your agency

If you’ve been in the agency game for a while, you’re familiar with all the challenges of scaling a Facebook Ads agency
You have a team, but you’re the only one with the knowledge to do all the setups.

As the team grows, you lack the time to guide them on campaign strategy and execution.

You’re documenting the processes but there’s just too much to write with so little time.

Hiring new employees and getting them up to speed becomes difficult because documentation is incomplete and processes are not streamlined.

Surprise! Facebook updated their UI (yet again) — it’s near impossible to keep up with all the changes.
All of these make it harder to sign on new clients and grow your business.

How to scale better and faster without sacrificing time.

There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your agency as much as you want.

This was a huge problem for us when we were growing our business.

We tried looking for a solution online

But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.

Most digital marketing content is just cheap entertainment disguised as information
All these articles sound good in theory but are not actionable at all. We wanted something that we can hand off to a new hire, get them up to speed, and have them execute campaigns independently with little oversight.

But it all changed when we started creating and using SOPs

From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex Facebook ad campaigns for our business.

Delegating work made easy

  SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to onboard clients and prove your value quickly?

Need to create a campaign strategy from scratch?

Wondering how to launch A/B tests on your sales pages?

There's an SOP for that.

There's an SOP for that.

There's an SOP for that.

How to use SOPs to massively grow your agency

Pick your task. Send it to your team. Sit back and let your team worry about the details.

1. Pick an SOP

2. Send to your team

3. Wait for results

4. Invoice happy client

There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.

This is the least sexy, most “boring” type of content we could possibly create.

But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.

Before discovering the Blackfriday-Clickminded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how Blackfriday-Clickminded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.

Tim Berry

CEO - Reputation Local

Chris Rodriguez

Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.

Joshua Waton

CEO - Reputation Local

Mike Kennedy

Owner - Stikky Media

I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the Blackfriday-Clickminded team.
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.
After much searching, and trial and error, I was referred to Blackfriday-Clickminded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched. 

With Facebook Ads SOPs, you can easily scale your
operations without spending more of your own time doing
it

Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.

Easily delegate complex Facebook Ads projects

Instantly offer new, high-ticket services to your clients

Follow proven processes to add new service offerings and close larger deals with comprehensive package services.

Drastically reduce time to train new employees

Use SOPs to get new employees up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.

Build repeatable systems that make money on autopilot

Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.

Increase client retention

Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!

Save time and money

Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.

Massively grow your agency with Facebook Ads SOPs

LIFETIME ACCESS FOR

$37

Fully customizable and white-labeled

Downloadable templates and worksheets
Free updates for life

14-day instant money-back guarantee
30 Facebook Ads SOPs ($497 value)

$497

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Blackfriday-Clickminded instructors work with the best brands in the game

Director - Marketing for People
Devon Page

Lead Operator - WEBMECS
Shane Pollard
I can’t even tell you how often I go back to the Blackfriday-Clickminded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). 
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant
Digital Marketing Consultant
Oyekunle Damola
Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.

We did the work for you.
You just take all the credit

Introducing: The Blackfriday-Clickminded Facebook Ads Agency Toolkit

Step-by-step walkthroughs

Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.

Get all the resources you need to flawlessly execute powerful Facebook marketing tactics with 99% accuracy.

Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.

White-label branding

Always up-to-date

Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.

Editable, customizable, brandable

All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.

These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.

Owner - Learntocodewith.me

Laurence Bradford

Our traffic increased by 26% in ONE month after implementing the SOPs.

Looks great, right?

But this is the part no one tells you about.

Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.

If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.

This turns a lot of people away from doing this type of work… even if they know how important it is.

The good news is that already we did most of the work for you with the Facebook Ads Agency Toolkit.
Platforms covered

Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!

Joseph Lau

Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.

Matthew Ballen

Freelance Copywriter

Massively grow your agency with Facebook Ads SOPs

LIFETIME ACCESS FOR

$37

Fully customizable and white-labeled

Downloadable templates and worksheets
Free updates for life

14-day instant money-back guarantee
30 Facebook Ads SOPs ($497 value)

$497

GET INSTANT ACCESS

Blackfriday-Clickminded instructors work with the best brands in the game

Frequently Asked Questions

Privacy Policy

Terms of Service
© 2022 Clickminded.agency™ is a trademark of Clickminded.agency LLC
Earnings Disclaimer
Cool. Shoot us an email: support@blackriday-clickminded.com

I have more questions!
All of our products include a 14-day money-back guarantee.
What if I don't like it?
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
What secret tactics am I going to learn that no one else knows?
Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
Can I expense this at work or write it off my business taxes?
Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.



What if Google, Facebook or someone else changes the rules or user interface?
Yes! We actually encourage you to download and make edits to our SOPs.



Can I download and edit the SOPs?
Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.



How actionable are the SOPs?
Blackfriday-Clickminded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.

It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible
What is Blackfriday-Clickminded? Who is behind these SOPs?
Instantly offer these new, high-ticket services to your clients:
       

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